Our Team

With over twenty five years’ experience in the industry, Laura served in numerous production capacities. As a Producer, her extensive show experience includes such major clients as McDonalds, Avon, Mars, IBM, Johnson & Johnson, Pfizer, AT&T, Pepsi, Boehringer Ingelheim, Glaxo SmithKline among others. 

Lydia Leeds has executive produced and directed some 400 events over the past twenty five years as well as designed, developed and executed internal business communications strategies for many Fortune 500 companies. Prior to joining BBS, Lydia started L2K Communications Inc. She has also served as Sr. VP Worldwide Production for Caribiner International developing global resources, standardizing operating procedures, contracts, and elevating production standards company-wide. Lydia has a depth of experience in all disciplines of corporate communications production and business strategy, making her a well-suited BBS partner.  

Terry joined the Financial Control Department in January 2010. She manages client production data and creates detailed reports of total and average production spend for several BBS clients, ensuring accuracy and quality every time. She maintains an extensive amount of data into BBS’ tracking database, tracking and reporting BBS time management.

Howard’s production life began at NYU Film School and after a career as the Line Producer of over two hundred commercials working throughout the United States, Europe, Australia and New Zealand, he joined BBS as a TV Consultant. Howard is able to bring a particular awareness of business trends and costs and can lead both marketers and agencies through the often complicated waters with his experience both as a consultant and as a DGA Unit Production Manager. Howard enjoys spending his time with wife Judy and family, traveling, baseball (Mets fan), rowing, listening to music, dancing, and working together to help others.

During a career of 20+ years in film and advertising production, Cheryl has worked in feature development and acquisitions to commercial production management then Head of Production and Executive Producer roles, overseeing projects from inception through post-production. She has vast tabletop experience, has served on the AICP Business Affairs Committee and gained extensive knowledge in international production and talent contract negotiations.

Mac has 30+ years of experience in the commercial production industry as a global production consultancy managing partner, broadcast/digital/print production consultant, post-production company owner and agency producer. Mac has served as a producer or production consultant across many client organization including Scott Paper, Tambrands, AB InBev, BP, Coty, Gorton’s, Heineken, Nestle Waters, MasterCard, Merck, Priceline.com, Reckitt Benckiser, Sun Products, Tyson, Unilever, US Postal Service and US Government ONDCP. During nineteen years at BBDO NY Mac produced for Apple, Bayer, Best Foods, Campbell’s, Chrysler, CNBC, DuPont, FedEx, General Electric, Gillette, Frito Lay, Haagen-Dazs, Pepsi, Pizza Hut, Unilever, Visa and many others.

Sterling brings extensive experience as a former director of a large global interactive development firm and owner/operator of two interactive agencies. He has been both a supplier and agency buyer of interactive corporate and marketing work around the world.

Elaine is the Global Manager of Business Affairs for all of BBS clients. She has more than 30 years’ experience in the advertising agency, commercial production, and business affairs sectors, with roles as agency producer, director of client services, freelance business manager, and senior business affairs manager. During her years at Della Femina Rothschild Jerry & Partners (Jerry & Ketchum), Elaine managed Performance Rights for a variety of brands including beauty, pharma, healthcare, CPG, automotive, and retail.

Dean comes to BBS with over 30 years of experience in union talent payroll from varying perspectives in the broadcast production industry. Having worked as a talent agent, casting director, advertising agency talent manager, and the VP of Talent Payroll Operations for a major entertainment payroll company, his career span has provided him with the unique opportunity to experience the various SAG-AFTRA collective bargaining agreements from different viewpoints and perspectives.

Heading up BBS Mexican connection, Pedro brings more than 30 years of experience in advertising production. Joining forces with BBS in 2002, Pedro has provided BBS’ clients with outstanding production and copy consulting. Pedro spent 12 years at P&G where he had Commercial Production responsibility for the Latam Division as well as Copy Services responsibility for several P&G Categories. Since his departure from P&G, Pedro has worked with top global Clients, successfully helping them reach a higher ROI through increasing Advertising Effectiveness and Cost Efficiency. His key areas of expertise include Advertising Strategy and Development, Advertising Production Methodology improvement, Value added input throughout the process, Benchmarks development and Exploratory Production Process.

Flor is BBS’ woman in Buenos Aires vetting bids and overseeing productions which are often created elsewhere but produced in Argentina or Uruguay. Her over 25 years of experience has made her an expert in the field and clients are always happy to have her advice and guidance when producing in her region. Flor’s extensive background in management and creative production began by working as a Production Assistant in the Advertising sector working with industry leaders. She quickly moved up the ranks to ultimately becoming the founder of an award-winning, international production company, producing world-class advertisements. Flor also founded Brava Producciones, producing live shows and events.