Without question, BBS people are our–and our clients’–best assets. With years of industry, agency, and client-side experience, BBS’ team is dedicated to contributing to our clients’ profitability through better advertising produced at lower costs.


Tara McCarthy
President and CEO [ + ]

Tara McCarthy, President and CEO of BBS and Director of Global Consulting, has over 30 years of experience in advertising production.

Tara has produced commercials globally, as a consultant, executive producer and owner of national and international production companies. Prior to joining BBS, Tara was the COO of a publicly owned company with five subsidiary production companies.

During Tara’s 18 year tenure with BBS, she has applied her expertise to advertising and marketing production to optimize production spend, increase innovation and maximize results.

Suzanne Rivera
Vice President, Chief Financial Office [ + ]

Using her outstanding skills for analysis, Suzanne establishes and reviews accounting policies and procedures, maintains the automated accounting system and assures compliance with all applicable Federal and State statutes, rules, and administrative codes and procedures. In addition, Suzanne manages budgetary tracking, income projections and tracking various key performance indicators for annual reporting, expertise that BBS’ clients have come to appreciate. Suzanne also oversees BBS’s information technology, monitoring and maintaining the likes of license agreements, processes, and computer hardware and software keeping track of our large network of consultants. Suzanne earned her BS in accounting, along with a Certificate in Forensic Accounting.

Prior to joining BBS in 1994, Suzanne owned and operated a small business in CT.

Christine Wadhams
Vice President, Chief Data Officer [ + ]

Christine brings a keen eye and great attention to detail as manager of the 6-man Financial Control Department. In addition she directs the management of BBS database ensuring BBS records are well maintained and accurate. Christine who has her MBA, analyzes, assists and provides data to client managers and BBS consultants for tracking and savings reports, ensuring that all the information is vetted.


Laura Kaplan
Experiential Consultant [ + ]

With over twenty five years’ experience in the industry, Laura served in numerous production capacities. As a Producer, her extensive show experience includes such major clients as McDonalds, Avon, M&M Mars, IBM, Johnson & Johnson, Pfizer, AT&T, Pepsi, and Royal Caribbean, Boehringer Ingelheim, Glaxo SmithKline and Arthur Anderson

For fifteen years Laura was an integral part of the Ford Motor Company team for Caribiner International with production responsibility for New Model Introductions, Winter Dealer Meetings, International Dealer Meetings, FDAF Meetings and Ford 2000, just to name a few.

During her tenure at Caribiner, Laura served as Vice President of Production for Caribiner International and was responsible for achieving Q1 certification for the company and creating Standard Operating Procedures for each discipline. She has also served as EVP for L2K Communications Inc.

Lydia Leeds
Experiential Consultant [ + ]

Lydia Leeds has executive produced and directed some 400 events over the past twenty five years as well as designed, developed and executed internal business communications strategies for many Fortune 500 companies.

Prior to joining BBS, Lydia started L2K Communications Inc. She has also served as Sr. VP Worldwide Production for Caribiner International developing global resources, standardizing operating procedures, contracts, and elevating production standards company-wide. Lydia has a depth of experience in all disciplines of corporate communications production and business strategy, making her a well suited BBS partner.

Representative clients include: Wyndham Worldwide, Realogy, Century 21, Coldwell Banker, EMC, Trilogy, Hyatt Corporation, BTAlex. Brown, Goldman Sachs, Johnson & Johnson, Xerox, IBM, Lincoln Mercury Division, Ford Motor Company, ARAMARK, The Hartford, Coopers & Lybrand, Merrill Lynch, Weight Watchers, Pepsi, Parke Davis, American Airlines, and Warner Lambert, among others.

Terri Maggiore
Supervisor, Financial Control [ + ]

Terry joined the Financial Control Department in January 2010. She manages client production data and creates detailed reports of total and average production spend for several BBS clients, ensuring accuracy and quality every time. She maintains an extensive amount of data into BBS’ tracking database, tracking and reporting BBS time management.

Terri worked as Account Manager for SFA Marketing for 9 years and in the advertising department at Caldor Corporation for 16 years.

Howard Potter
Senior Content Production Consultant [ + ]

Howard’s production life began at NYU Film School and after a career as the Line Producer of over two hundred commercials working throughout the United States, Europe, Australia and New Zealand, he joined BBS as a TV Consultant. Howard is able to bring a particular awareness of business trends and costs and can lead both marketers and agencies through the often complicated waters with his experience both as a consultant and as a DGA Unit Production Manager. Howard enjoys spending his time with wife Judy and family, traveling, baseball (Mets fan), rowing, listening to music, dancing, and working together to help others.

Cheryl Ward
Senior Content Consultant [ + ]

During a career of 20+ years in film and advertising production, Cheryl has worked in feature development and acquisitions to commercial production management then Head of Production and Executive Producer roles, overseeing projects from inception through post-production. She has vast tabletop experience, has served on the AICP Business Affairs Committee and gained extensive knowledge in international production and talent contract negotiations.

Mac West
Senior Content Consultant [ + ]

Mac has 30+ years of experience in the commercial production industry as a global production consultancy managing partner, broadcast/digital/print production consultant, post-production company owner and agency producer. Mac has served as a producer or production consultant across many client organization including Scott Paper, Tambrands, AB InBev, BP, Coty, Gorton’s, Heineken, Nestle Waters, MasterCard, Merck, Priceline.com, Reckitt Benckiser, Sun Products, Tyson, Unilever, US Postal Service and US Government ONDCP. During nineteen years at BBDO NY Mac produced for Apple, Bayer, Best Foods, Campbell’s, Chrysler, CNBC, DuPont, FedEx, General Electric, Gillette, Frito Lay, Haagen-Dazs, Pepsi, Pizza Hut, Unilever, Visa and many others.

Sterling Vernon
Senior Consultant, Advertising Production, Interactive [ + ]

Sterling brings extensive experience as a former director of a large global interactive development firm and owner/operator of two interactive agencies. He has been both a supplier and agency buyer of interactive corporate and marketing work around the world.

With formal training in computer science, engineering, and studio art, Sterling is well equipped to understand the complexities created by merging creative production and the latest technology. By having direct project leadership experience with creative concepting, user research, user experience design, and technical software development, Sterling adds a broad, strategic outlook to look beyond the scope and numbers to seek real client value from agency partners.

Elaine Pizzarelli
Global Manager of Business Affairs [ + ]

Elaine is the Global Manager of Business Affairs for all of BBS clients. She has more than 30 years’ experience in the advertising agency, commercial production, and business affairs sectors, with roles as agency producer, director of client services, freelance business manager, and senior business affairs manager. During her years at Della Femina Rothschild Jerry & Partners (Jerry & Ketchum), Elaine managed Performance Rights for a variety of brands including beauty, pharma, healthcare, CPG, automotive, and retail.


Gary Lansley
Client Services Director [ + ]

Gary joined BBS as European Client Services Director in 2014 after twenty-five years at Schawk, followed by five years as a ‘Founder’ of global advertising implementation agency Hogarth Worldwide. Beginning in print reproduction, Gary diversified into creative retouching, CGI, and moving image production and post production. With a reputation for production excellence coupled with integrity, Gary is BBS’s lead marketing contact for Europe and the Middle East, and is available to help develop new business initiatives worldwide, across all media.

Achim Albers
Senior Consultant, Advertising Production, Germany [ + ]

Achim began his 25 years in advertising as an Assistant Director and Production Manager. He spent several years shooting around the world for Benton & Bowles (largely for P&G) and Lintas Hamburg (Unilever, Elida Gibbs, among others). For the last 13 years, Achim has been Producer, Executive Producer and Owner of advertising production companies in Hamburg, most notably Production House. Achim was also a university Professor for a couple of years.He joined BBS in 2005.

Lillian Chan
Senior Consultant, Advertising Production, Singapore [ + ]

Lillian brings her unique understanding of SE Asian culture and business to all of BBS’ clients due to her time spent at both agencies and production houses. Prior to joining BBS in 2010, Lillian worked as a Director and Producer with a Singapore production house and has had many years of experience with advertising agencies such as McCann-Erickson (Singapore and Taiwan) and Leo Burnett (Hong Kong) where she headed the Broadcast Department.

Anni Cullen
Senior Consultant, Advertising Production, UK [ + ]

Anni’s years as a TVC production company producer coupled with her experience as a Senior Producer at several major agencies allows her to assist BBS’ clients in a highly productive manner.

Anastasia Dmitrieva
Consultant, Advertising Production, Russia [ + ]

Nastya brings over ten years in broadcast television production and as a producer at DDB, Moscow. In addition, she is a graduate of Moscow University with a degree in English.

Chris Martin
TV Production Consultant, UK [ + ]

Chris has over 30 years experience working in broadcast advertising production and delivery.

Starting out in post-production, Chris worked at various major London agencies before moving into his current role as a freelance producer and production consultant.

Ornella Occhi
Consultant, Advertising Production, Italy [ + ]

Working out of Milan, Ornella has been a great ally in BBS’ global consulting network. Beginning her film career with the Production Company Film Master (1977-1987) at first as Productiion Assistent and then as Prodcution Manager, she was able to work with some of the greatest film directors in the world. After this fruitful period, Ornella worked in producing the film “IL TEMPO DEI GITANI” (“GYPSY CARAVAN”) in Milan and then continued to free-lance as production manager (1988-2006) for most of the busy production companies. In 2006, BBS was fortunate to have Ornella join our group where she has been working as an advertising production consultant and working closely with BBS’ several offices.

Ian Dunbar
Advertising Production Consultant [ + ]

Ian has worked in the international print advertising world since the late seventies, when he joined the iconic Studio 10 in London, working with Art Directors at creative agencies such as CDP, WCRS and Lowe, Howard, Spink. In 1989 he joined Wace as International Business Director where he was responsible for the implementation of global ad campaigns primarily in the luxury goods and beauty sectors.

Working with the New York offices of Elizabeth Arden, Polo Ralph Lauren and Calvin Klein Ian grew his reputation within the New York Advertising scene for his expertise and attention to detail. He remained a board director throughout his career with Wace and their subsequent iterations as Seven Worldwide and later Schawk.

Ian joined Splash as International Account Director in 2007 and was influential in establishing their New York office. Ian joined BBS Europe in January 2018 as an Advertising Production Consultant – Press, Print & Digital.

Alex Scarrott
Senior Still Content Consultant [ + ]

Alex has over 20+ years’ experience producing integrated multimedia campaigns for some of London’s top advertising agencies from creative brief through to production and delivery. Previously Head of Production at an independent agency, she has intimate knowledge of all aspects of production and is particularly skilled at negotiating fabulous deals for clients that expect the very highest production values.

Witold Solowiow
Senior Integrated Content Consultant [ + ]

Witold is an advertising production expert with unique all-media practical production experience in Europe as well as in Asia, Middle East, Africa and North America, with over 40 years’ career as a TV commercial director, photographer, producer, production manager, editor, cameraman, scriptwriter as well as a creative director, copywriter and client service director at advertising agencies. For over 12 years Witold was an in-house Integrated Advertising Production Manager for Procter & Gamble in EMEA , where he organized and supervised all advertising productions in the region for such major brands as Pantene Pro-V, Head & Shoulders, Pampers, Gillette, Wella, OLAY, Always, Ariel.

His most appreciated skill is the ability to combine the best international creative talents with cost and time efficient production locations and crews and identify organizational and process synergies to enable pooling across different countries/regions and media. Witold’s consulting skills are augmented by his expertise in supervising agency search and creative/production pitches and contracting agencies/creatives/production houses and talent.


Pedro Gaudiano
Senior Consultant, Advertising Production, Mexico [ + ]

Heading up BBS Mexican connection, Pedro brings more than 30 years of experience in advertising production. Joining forces with BBS in 2002, Pedro has provided BBS’ clients with outstanding production and copy consulting. Pedro spent 12 years at P&G where he had Commercial Production responsibility for the Latam Division as well as Copy Services responsibility for several P&G Categories. Since his departure from P&G, Pedro has worked with top global Clients, successfully helping them reach a higher ROI through increasing Advertising Effectiveness and Cost Efficiency. His key areas of expertise include Advertising Strategy and Development, Advertising Production Methodology improvement, Value added input throughout the process, Benchmarks development and Exploratory Production Process.

Florencia (Flor) Borensztein
Consultant, Advertising Production, Argentina [ + ]

Flor is BBS’ woman in Buenos Aires vetting bids and overseeing productions which are often created elsewhere but produced in Argentina or Uruguay. Her over 25 years of experience has made her an expert in the field and clients are always happy to have her advice and guidance when producing in her region. Flor’s extensive background in management and creative production began by working as a Production Assistant in the Advertising sector working with industry leaders. She quickly moved up the ranks to ultimately becoming the founder of an award-winning, international production company, producing world-class advertisements. Flor also founded Brava Producciones, producing live shows and events.

Dolores Esquivel
Advertising Product Consultant [ + ]

Loly was integrated into Pedro’s team in 2006 and has become a key asset as she is in charge of handling the Cost Consulting side of the business. Loly has more than 30 years’ experience in the market with background as Executive Producer in a Production House and then became head of Production at Lowe for 10 years prior to joining BBS.