These dedicated experts act as the central nervous system for your advertising production. They streamline workflows, meticulously manage risk, and ultimately free your creative and strategic teams to focus on what they do best: crafting unforgettable campaigns.

Mastering High-Profile Talent & SAG-AFTRA Compliance with BBS

The intricate dance of SAG-AFTRA and Non-union talent payment and rights management can be a significant headache, especially when engaging celebrity and high-profile talent. Their agreements carry substantial legal and financial risks, and the thought of becoming a full SAG-AFTRA signatory can deter even the most ambitious projects.

This is precisely where BBS Talent Services steps in. As part of an independent advertising production consultancy and as a dedicated third-party SAG-AFTRA signatory, we transform this complexity into convenience. BBS acts as the Employer of Record for yourspecific union productions, offering unparalleled flexibility through a project-by-project approach. No long-term commitments, just compliant, cost-effective solutions.

For a financial services client, our role as Third-Party Signatory involves a proactive review of celebrity agreements before execution. Our expertise in dissecting the breakdown of SAG-AFTRA covered services allows us to recommend critical contract revisions. This early intervention has yielded substantial cost efficiencies, saving the client up to 20% of the possible SAG fees across their celebrity portfolio.

BBS Expertise: Your Shield for Celebrity Talent Engagement

Our specialized support is designed to protect your interests and optimize your talent investments:

• Strategic Contract Review & Negotiation Support: We collaborate closely with your brand teams, providing timely advisory on celebrity contracts (Term Sheets/LOIs and full drafts) while they're being negotiated. Our experts identify union obligations, potential hurdles, and opportunities to secure favorable contract terms that align perfectly with SAG-AFTRA agreements.

• Precision P&H Contribution Management: Navigating Pension & Health (P&H) contributions, particularly with the recent changes to the Million Dollar Cap on celebrity P&H, requires acute expertise. BBS meticulously reviews contracts, accurately estimates, and calculates necessary P&H contributions, aligning with your finance teams before contracts are finalized.

• Proactive Compliance & Risk Mitigation: We manage and track all talent engagements, ensuring full SAG-AFTRA and non-union contract compliance. This proactive oversight of licensing, copyright, and intellectual property is your essential safeguard against costly legal disputes and financial exposure.

Driving Value Across the Advertising Ecosystem

For Advertisers: Unparalleled Financial Control & Security

Gain a clearer, consolidated view of talent engagements and associated costs across your entire portfolio. BBS offers Centralized Talent Management and meticulous Financial Oversight, tracking, estimating, and reconciling all talent costs. We review expenses monthly, flagging overages and optimizing spending to ensure consistent adherence to SAG-AFTRA regulations.

For Ad Agencies: Enhanced Credibility & Expert Support

Partnering with BBS solidifies your agency's reputation. We provide robust oversight for all legal aspects of production, safeguarding your clients’ interests. By expertly managing complex financial and legal requirements for high-profile talent, we protect your agency from potential liabilities and foster long-term collaborations.

For Producers: Creative Freedom, Zero Administrative Burden

Imagine hiring union talent on a per-project basis without the ongoing obligations of direct signatory status. BBS ensures effortless compliance with all SAG-AFTRA regulations, handling talent payroll and benefits administration. We manage contracts, oversee budgets, and track expenses with precision, freeing you to dedicate your energy to the creative aspects of your project.

A pharma brand’s Agency of Record (AOR) developed an initial estimate for a campaign execution without involving specialized Talent Business Affairs support. When our BBS Talent team was subsequently engaged, we conducted a review and identified opportunities that could have saved the brand approximately $35,000 on this relatively straightforward production.

This underscores the critical need for brands to access specialized expertise when and where they need it. Early integration of BBS Talent would have significantly optimized the brand’s budget.

Ready to Optimize Your Talent Investments?

Don't let compliance complexities stifle your creative vision or inflate your budgets. BBS Talent Services provides smart, experienced, and compliant production solutions designed to maximize your talent budgets and maintain rigorous compliance.

Contact us today for a free consultation and discover how BBS can empower your next award-winning campaign.